Vendor & merchandise automation

From supplier to shelf in seconds

Veranda sits between your vendors and your merchandising systems. It ingests whatever format a supplier sends, maps it to your taxonomy, fills the gaps, and enforces your policy before a single SKU is published.

Watch the automation workflow See the vendor book

Labor hours saved

417 hrs

25 minutes saved across 1,000 products — prep becomes review.

Publishes to

Shopify

Amazon

Wayfair

Walmart

Target Plus

Faire

Etsy

Google Shopping

SKUs under management

956

+124 this week

Auto-published without touch

87%

+9 pts vs. Q1

Median time to shelf

3.4 hrs

was 11 days

Items held by policy

each with a reason

The operating pipeline

Step 1

Ingest

EDI, CSV drops, webhooks and portal uploads land in one normalized queue.

Step 2

Normalize

Vendor fields map to your taxonomy — units, colorways, freight class, hierarchy.

Step 3

Enrich

Missing attributes and merchandising copy are generated from specs and imagery.

Step 4

Govern

Claims, margin floors, certifications and channel rules run before publication.

Step 5

Syndicate

Approved items publish to web, marketplace and store systems in one pass.

Marketplace automation

One approved record, every channel it belongs on

Each destination wants a different shape: Shopify metafields, Amazon browse nodes, Wayfair freight class, Merchant Center GTINs. Veranda maps the governed record to every channel contract and syndicates it — then keeps price, stock and copy in sync as vendors send updates.

Shopify

Live

Storefront

Products, variants, media, inventory, metafields

Admin API + product feed

Amazon

Live

Marketplace

Listings, A+ copy, browse nodes, price & stock

SP-API listings feed

Wayfair

Live

Marketplace

Catalog, dimensions, freight class, lead time

Supplier EDI 832/846

Walmart

Live

Marketplace

Item setup, attributes, compliance docs

Marketplace items API

Target Plus

Beta

Marketplace

Item setup, copy, imagery, price

Partners item feed

Faire

Live

Wholesale

Wholesale price, MOQ, case packs

Faire products API

Etsy

Available

Marketplace

Listings, tags, personalization options

Open API v3

Google Shopping

Live

Retail media

GTIN, GPC category, price, availability

Merchant Center feed

Meta Commerce

Available

Retail media

Catalog sets, imagery, price

Catalog API

BigCommerce

Available

Storefront

Products, variants, custom fields

Catalog v3 API

ERP & back-office integration

Cost, inventory and pricing stay in lockstep with your back office

Veranda writes governed items, cost tiers and stock back to your ERP — and pulls the truth the other way when finance or the warehouse updates a record. No re-keying, no drift between the shelf and the ledger.